Honey Study
May 2024
Background
Users can unlock exclusive student discounts on top of everything else Honey finds. This simplifies the existing shopping user journey whilst increasing conversion rate and limiting the opportunity for drop off all whilst making a smooth shopping experience.
Timeline
2 months
Role
Ideation, design, animation, solo project
Tools
Figma & Adobe After Effects
Competitor research
Initial Research
I began the brief by researching current google extensions that offer discounts. These included CouponBirds, Honey and Klarna. I looked at their UI and how they implement the coupons. Popping up on the page allowed the user to remember to add discounts however, none offer student discount. I also made comparisons between Studentbeans & UniDays to discover what the differences and similarities were.
User flows
User Flow
I created a simple user flow that shows the different stages of the journey from the google store to checkout. This makes it easier to see what stages there are and what decisions users have to make.
Low - high fidelity
Ideating
I prototyped from low to high fidelity while conducting user testing to identify any issues. Then, I designed a solution to address some of the problems identified between UNiDAYS and Student Beans. One issue was that each company offers discounts that the other might not have. I resolved this by allowing users to access both sets of discounts, indicating each with a small logo of the respective brand.
User testing & interviews
User Testing
I carried out user testing on my prototype and promotional video to surface any issues and to see if the message and USPs of the product was being conveyed to the audience easily.
User tests surfaced the need for a back button in the signing up phase and highlighted the need for not only arrows but words to be clickable too. These were worked on and tested and were succcessful.
Final outcomes
These are the final designs of the google store marketing and extension. Overall, I’m very happy with the designs of this project from the prototypes, video and marketing, this feels like a good idea with good branding that makes the checkout quicker, reducing user drop off and promoting customer conversion by simplifying the steps in the journey.